Do not index
Morning!
How's the week been? I hope you completed that to-do list and had chance to relax this weekend. Or at least had time to get some focused work done with no distractions. Unpopular opinion: my favourite time to work is on the weekend. No pressure, no stress - absolute bliss!Anyway, this week I watched the most interesting YouTube video I've ever seen. So much so that I very easily sold my brother on the idea of buying a football club - don't ask you'll understand in the end.
How?Because they took back their relevancy↓Used the attention to generate more revenue↓Invested that revenue back into the team
Relevancy & Attention. That's what won them the league!
Although this is a very new way of running a club. The theme has been one we've seen for the last 3-4 years in the sport. Just think about it... how many football clubs have released behind-the-scenes documentaries in the last 5 years? Let me tell you:- Man City- Sunderland- Tottenham- Arsenal- LeedsAnd I'm guessing there are many more to come.
The reason they're all jumping on this bandwagon is because it's working. Truth be told it's been working for decades across the pond in the US. They treat their sports teams the same way. I mean just look at this hat:
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